Value-added Services: The “Quest” Example
Are Indian Labs doing all they can in terms of offering test results to patients? I would argue not. If you look at the typical lab report for a test, the format is exactly the same for all customers – the boilerplate approach. There is the test or a panel with results, units and a reference range. Some labs indicate if the result is abnormal, while others make an effort to give an ‘Interpretative Comment’. Unfortunately, in most cases, the interpretative comments is a generic one and has enough disclaimers to be almost useless to the referring physician and / or the patient.
The other major shortcoming is that, in most cases, every visit of the patient is treated as a new visit even though the patient may have visited the lab many times in the past. So the concept of a serial report, graphic or otherwise, is virtually unknown in India. It is left to the patient in most cases to collate the results and make sure that they carry with them all their historic reports when they visit the physician.
Compare this with the value added services offered by the world’s leading diagnostics company, Quest Diagnostics to physicians and patients & consumers particularly the Reminder Program. Physicians get access to the eMaxx® Physician Portal, a patient-centric electronic health record for practitioners. Patients get access to a wealth of additional information about their tests and their interpretation and they can sign up for an email reminder for their next testing episode.
This is a great example of value added services that a lab can provide to its users. The best part is that it is not at all difficult to have the IT infrastructure to support these web-based services. It just needs an increased awareness on the part of lab managements in India. The entry of Quest Diagnostics to India could provide the impetus to change some of our time honored methods.
Comments
As the CEO of LabCorp, Quest's largest competitor, put it, 80% of today's lab services are 'commodities', and easily substitutable between one lab and another. It is crucial to differentiate one's services through value-adds to keep business sustainable.
Posted by: Shravan Subramanyam | June 1, 2007 12:54 AM
very good
Posted by: DR.VIPUL RAJPUT | June 17, 2007 02:45 PM
Userful blog. Thanks!
Posted by: Debikf | September 20, 2007 09:10 PM
communication with the clinician as well as the patient is a good value addtion to medical diagnostic services
Posted by: Dr Ambarish Padhee | October 1, 2007 12:16 AM
Hello
Just for clarification, has Quest started offering lab services in India? What are some of the largest reference labs in India at the moment?
Thanks
Posted by: ARNOL RIOS | November 2, 2007 01:56 AM
Great work.
Posted by: Vevina | October 27, 2008 06:51 PM